OakWind Studio (817) 214-6300 Text Colby Text Colby Menu

$11.92 a lead, from Facebook ads for Take-A-Dump Trailer Rental in Kennedale

Meta Ads Manager cells for the TAD- Lead Form campaign, enlarged from the original screenshot: 556 leads, $11.92 per lead.

556 leads and $6,625.17 in ad spend, one campaign's total. See the screenshot

We run ads for Fort Worth trade shops. Every lead texts your phone.

Text Colby Text Colby

Or call (817) 214-6300. It's his cell.

From $1,800 a month, with no long-term contract. You pay Meta for the ads directly.

We answer the same day.

A new lead, as it lands on your phone.

Who you'll work with

OakWind has two equal owners. We started in Fort Worth, and today we also run ads for a painting company in Orange County, California.

If ads won't work in your market, we'll say so on the first call

Text or call (817) 214-6300.

Colby Cassell Runs the ads. Answers the texts. Fort Worth, Texas
Mason Gann Builds the sites. Runs the projects. Lake Arrowhead, California
Colby Cassell, outdoors, smiling
Colby, Fort Worth
Mason, Lake Arrowhead. Photo coming.

Results

The numbers, from Meta's screen

Meta Ads Manager, Campaigns tab. Status: Off. Captured May 14, 2026. Account ID hidden.

Meta Ads Manager Campaigns tab for Take-A-Dump, account ID hidden: 22 campaigns, the TAD- Lead Form row on top with 556 leads at $11.92 per lead, $6,625.17 spent and 200,398 reached. The rows under it are older boosted posts.

Take-A-Dump Trailer Rental. Campaign: TAD- Lead Form.

Leads
556
Cost per lead
$11.92
Amount spent
$6,625.17
People reached
200,398

Colby ran this account for Take-A-Dump before we started OakWind. Leads are form submissions Meta counted. Booked jobs aren't shown until Take-A-Dump confirms them.

A second account, September 2026

$71.61 a lead

Z Painting, house painting in Orange County, CA. 14 Facebook leads from $1,002.52. August ran about $136 a lead, with a week of downtime.

Those are two accounts' results, $11.92 and $71.61 a lead, and they aren't a promise. On the call we look at your trade and town and tell you what we'd expect.

See the screenshot

One lead

From the ad to your phone

  1. 1 The ad The Take-A-Dump Facebook ad as it ran in the feed: the post text, a photo of the operator beside a yellow Take-A-Dump dump trailer, and a Book now button
  2. 2 The tap The same ad's Book now button, tapped
  3. 3 The form Placeholder: real form screenshot coming Take-A-Dump Full name Phone number Submit
  4. 4 The text Placeholder: real lead text coming

Someone nearby sees your ad on Facebook and taps it. Facebook's form opens, often with their name and number filled in. When they send it, the lead texts your phone, and you call them back.

The monthly report

It lists every lead by date, town and job, what the ads cost and what we changed.

Monthly performance report

Z Painting. September 2026, Orange County.

September was Z Painting's first full month on Facebook lead ads.

Leads delivered
14
Cost per lead
$71.61
Ad spend
$1,002.52

The client's billing line is removed.

The owner's estimate is removed here. We don't count it.

Page 1 of 3. Page 2 lists leads by name, so it stays private.

Do you need a website?

Sites we've built

Sometimes Facebook's form brings more leads for less, and you don't need a site. When a page or a full site does better, we build it, and Mason runs the project.

  • mountaincoffee.co on a phone: the Mountain Coffee Co home screen

    Mountain Coffee Co.

    mountaincoffee.co on a phone, captured Oct 3, 2026

    Open the live site
  • climatecontingencyinstitute.org on a phone: the Climate Contingency Institute home screen

    Climate Contingency Institute

    climatecontingencyinstitute.org, live since Oct 7, 2026

    Open the live site

In their words

The Mountain Coffee team at their Airstream, Lake Arrowhead
“They helped me recognize my business goals and did what needed to be done. I recommend this company for anyone looking for an elevated, personalized website.”
Kacy Johnson, Owner, Mountain Coffee Co. Lake Arrowhead CA, from her Google review Mountain Coffee got a reduced rate as an early client.
Placeholder: real quote from Merrick coming
Merrick, Z Painting, Orange County, CA. We're asking him for one line.

What it costs

Ad spend is extra and goes from your account to Meta, and to Google on Growth.

Local

$1,800a month

One location and one service, with a landing page Mason builds for the ad.

Growth

$4,000a month

Adds Google ads and more locations, with a call every week.

Custom

Quoted after the call

A setup these two plans don't fit.

On both plans we write and run your ads and send you a report each month.

= $2,800 all in on Local, $5,000 on Growth

About $33 a day in Meta's budget box.

Under $500 a month in ads, the fee is most of your bill, and we may tell you to wait.

Your month, worked out
Local Growth
OakWind's fee $1,800 $4,000
Your ads $1,000 $1,000
Paid to Meta Meta and Google

All in, a month

Local$2,800

Growth$5,000

Text Colby these numbers Text Colby these numbers

Over $50,000 a month in ads is Custom.

How many jobs pay for this?

Ads can't promise the jobs.

No setup fee and no long-term contract. Ads go live about 14 days after you say yes, and you own the ad account and everything we build.

Need more than ads?

We also build custom software

  • The CRM we run OakWind on

  • Booking and scheduling tools

  • Dashboards and reporting

Text Colby what you need Text Colby what you need

Software is quoted after the call

Questions

What happens after I text?

Colby reads it and writes back the same day. He'll tell you whether ads would work for your shop, and what he'd do first. You won't be handed to a sales rep.

How fast do I see leads?

Ads go live about 14 days after you say yes. In its first full month, Z Painting got 14 leads, at $71.61 a lead.

What if it doesn't work?

Then you stop, and you keep the ad account and the ads.

Wait if you can't take more jobs or call leads back the same day.

Is there a contract or a setup fee?

The ad plans have no setup fee and no long-term contract. They're month to month, so you can stop any month.

What do you need from me?

A Facebook page for your business, an ad account in your name with your card on it, and someone who calls leads back.

Is my trade a fit?

If customers call you for work and you can take more, it may fit.

Do you work outside Fort Worth?

Yes, anywhere in the US. We already run ads in Orange County, California.

What if Facebook ads didn't work for me before?

The numbers here come from lead-form ads, where people type their name and number into Facebook's form.

In Take-A-Dump's account, $1,493.66 of boosted posts from August 2023 to February 2024 bought 4,637 link clicks and no leads Meta counted. The lead-form campaign above ran in the same account.

Text us what you ran, and we'll tell you what to change.

Are these real leads or tire-kickers?

A lead is a name and number someone typed into Facebook's form for your service. Take-A-Dump's leads are form submissions Meta counted. We don't print a booked-job number until the owner confirms one.

Do you do Google ads?

Yes. Growth adds Google ads, at $4,000 a month in place of Local's $1,800. Every result here is from Facebook, so there's no Google number yet. We set the Meta and Google split with you.

Will you run ads for my competitor across town?

No. We take one shop per trade per town.

Text Colby your trade and your town

It's a normal text to his cell. Nothing sends until you press send.

Outside Fort Worth? Text anyway.

Book a 15-minute call if you'd rather talk first.

The studio wall, Fort Worth. Photo coming.

Scan with your phone's camera. Your text opens ready to send.

Opens in Messages as:

Hey Colby,

You'll finish it in Messages.

Text Colby or call (817) 214-6300 On a Mac with Messages? Open it there

Colby answers the same day.

The original screenshot

556 leads, $11.92 each.

Take-A-Dump Trailer Rental, Kennedale, TX. Campaign: TAD- Lead Form.

The top row is this campaign. The rows under it are older boosted posts from the same account, and the 2022 ones never spent. The screenshot is unmarked, as Meta shows it.

Full Meta Ads Manager Campaigns tab screenshot, account ID hidden: the top row, TAD- Lead Form, reads 556 leads, $11.92 per lead, $6,625.17 spent, 200,398 reached; the rows under it are older boosted posts

View full size

Meta Ads Manager, Campaigns tab. Delivery window on screen: Maximum, Apr 14, 2023 to May 14, 2026. Status: Off. Captured May 14, 2026.

We can walk you through it on a 15-minute call.

Text Colby Text Colby Call

Z Painting, September 2026

Monthly performance report

Z Painting. September 2026, Orange County.

September was Z Painting's first full month on Facebook lead ads. Instant text alerts went live Sept 12. The cost of each lead came down by almost half from August.

Leads delivered
14
Cost per lead
$71.61
Ad spend
$1,002.52

The client's billing line is removed.

The owner's estimate is removed here. We don't count it.

August, for comparison: about $136 a lead, with a week of downtime while the account warmed up.

14 rows. Names and numbers stay with the client.

Text Colby Text Colby